Why It Matters for Sender Reputation
An email authentication protocol specifying which IP addresses are authorized to send email for a domain. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Email authentication protocols work together to verify sender identity and protect against spoofing. Proper implementation directly improves your Sender Reputation Score and inbox placement rates.
Practical Example
When configuring your email sending infrastructure, paying attention to spf (sender policy framework) is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.