Why It Matters for Sender Reputation
A U.S. law that sets rules for commercial email, including requirements for opt-out mechanisms and truthful headers. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Email compliance regulations protect recipients and set standards for legitimate senders. Following these rules helps maintain trust and avoids penalties that could damage your reputation.
Practical Example
When configuring your email sending infrastructure, paying attention to can-spam act is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.