Deliverability

Sender Reputation

An overall assessment of a sender's trustworthiness based on email practices, authentication, and engagement.

Why It Matters for Sender Reputation

An overall assessment of a sender's trustworthiness based on email practices, authentication, and engagement. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.

How It Works

Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.

Practical Example

When configuring your email sending infrastructure, paying attention to sender reputation is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.

Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.

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