Why It Matters for Sender Reputation
An overall assessment of a sender's trustworthiness based on email practices, authentication, and engagement. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.
Practical Example
When configuring your email sending infrastructure, paying attention to sender reputation is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.