Deliverability

Content Filtering

The process by which mailbox providers analyze email content to determine if it is spam or legitimate.

Why It Matters for Sender Reputation

The process by which mailbox providers analyze email content to determine if it is spam or legitimate. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.

How It Works

Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.

Practical Example

When configuring your email sending infrastructure, paying attention to content filtering is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.

Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.

← Back to Glossary