Why It Matters for Sender Reputation
A score assigned by mailbox providers to a sending domain based on its email sending practices and authentication. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.
Practical Example
When configuring your email sending infrastructure, paying attention to domain reputation is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.