Why It Matters for Sender Reputation
The percentage of delivered emails that were opened. Increasingly unreliable due to Apple Mail Privacy Protection. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Email metrics provide measurable signals about your sending quality. Mailbox providers use these signals to evaluate your sender reputation and determine inbox placement.
Practical Example
When configuring your email sending infrastructure, paying attention to open rate is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.