Deliverability

Warmup (IP/Domain)

Gradually increasing email volume from a new IP or domain to establish positive reputation.

Why It Matters for Sender Reputation

Gradually increasing email volume from a new IP or domain to establish positive reputation. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.

How It Works

Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.

Practical Example

When configuring your email sending infrastructure, paying attention to warmup (ip/domain) is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.

Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.

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