Deliverability

Inbox Placement

Whether an email lands in the primary inbox rather than spam, promotions tab, or being rejected.

Why It Matters for Sender Reputation

Whether an email lands in the primary inbox rather than spam, promotions tab, or being rejected. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.

How It Works

Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.

Practical Example

When configuring your email sending infrastructure, paying attention to inbox placement is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.

Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.

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