Why It Matters for Sender Reputation
Adding a sender to an approved list so their email bypasses spam filters. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.
How It Works
Deliverability factors determine whether your email reaches the inbox or gets filtered to spam. Monitoring and optimizing these factors is key to maintaining a strong sender reputation.
Practical Example
When configuring your email sending infrastructure, paying attention to whitelisting is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.
Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.