Metrics

Bounce Rate

The percentage of sent emails that could not be delivered. A high bounce rate damages sender reputation.

Why It Matters for Sender Reputation

The percentage of sent emails that could not be delivered. A high bounce rate damages sender reputation. Understanding this concept is essential for maintaining good email deliverability and protecting your domain's sender reputation.

How It Works

Email metrics provide measurable signals about your sending quality. Mailbox providers use these signals to evaluate your sender reputation and determine inbox placement.

Practical Example

When configuring your email sending infrastructure, paying attention to bounce rate is critical. A misconfiguration or oversight in this area can lead to decreased deliverability, increased spam filtering, or even blacklisting.

Check your setup: Use our Sender Reputation Checker to verify your domain's configuration and get your free Sender Reputation Score.

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